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Harte-Hanks (NYSE&_160;HHS) is a direct and digital marketing company headquartered in San Antonio, Texas. Direct marketing services include agency, strategy and creative services; mobile and social marketing; data analytics and modeling; database development and data management; e-mail delivery; inbound and outbound contact center; fulfillment services; and mail delivery, tracking and optimization. In addition to the direct marketing side of the business Harte-Hanks is also North America's largest owner, operator and distributor of shoppers, with 13 million circulation weekly in 1100 separate editions of the PennySaver and Flyer each week in California and Florida, respectively.[1] Harte-Hanks also manages PennySaverUSA.com, a nationwide network of local advertising content online for consumers and businesses. Founded by Houston Harte and Bernard Hanks in 1923 as Harte-Hanks Newspapers (and later Harte-Hanks Communications), the company spent its first 50 years operating newspapers in Texas. It made its first IPO on March 8, 1972, later diversifying into television and radio properties. In 1984, the company's managers took it private, later going public again in 1993. In the mid-1990s, the company withdrew from the newspaper and broadcasting business and focused solely on direct marketing and shopper publications.[2] Harte-Hanks' first newspapers were Hanks' Abilene Reporter-News and Harte's San Angelo Standard-Times. Early acquisitions, in the 1920s and 1930s, included the Harlingen Star, Corpus Christi Times, Big Spring Herald and Paris News, as well as two competing newspapers in Greenville, Texas, which Harte-Hanks consolidated into the Herald-Banner.[3] In 1962, the company, still a Texas-only affair, took full ownership of San Antonio Express-News, its largest circulation newspaper. The Express-News was one of the first properties Harte-Hanks sold off, however, as it began to narrow its focus to smaller newspapers and eventually to direct marketing. Rupert Murdoch paid $19 million for the Express-News in 1973.[3]
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